Bridges Gives Back 2021 #bridgesgivesback2021
The #bridgesgivesback project began when our founder and regional account director Nanny Eliana saw an opportunity to use her creative writing debut to contribute to increasing mental health awareness.
In late 2020, Nanny was invited to contribute a letter to a literary anthology called ‘Letter to my Mother’ (pictured on the right) to be published by Marshall Cavendish.
In her contribution, she shed light on living with her father who has paranoid-schizophrenia. When she learned from her editor that other contributors have talked about mental health issues such as depression in their letters, she realised the anthology’s potentially broader impact in raising awareness of mental health.
As featured on
SINGAPORE: For every copy of ‘Letter to my Mother’ purchased through Bridges M&C Pte Ltd (Singapore), S$5 will be donated to the Singapore Association for Mental Health (SAMH). The book retails for S$25 which includes complimentary postage to any address in Singapore.
MALAYSIA: For every copy of ‘Letter to my Mother’ purchased through Bridges M&C Sdn Bhd (Malaysia), MYR12 will be donated to Befrienders Kuala Lumpur. The book retails for MYR69.90 for West Malaysia and MYR75.90 for East Malaysia, including postage.
The Singapore Association for Mental Health (SAMH) is Bridges M&C's adopted charity in Singapore for Bridges Gives Back 2021
Established in 1968, SAMH is a non-profit and non-government social service agency that provides a comprehensive range of mental health services; which include rehabilitative, outreach and creative services, to the community in Singapore. SAMH aims to reintegrate persons with mental health issues back into society through community-based mental health programmes, and services that provide rehabilitative care for these individuals, and support for their families and caregivers.
For more information, please visit www.samhealth.org.sg
The Befrienders KL is Bridges M&C's adopted charity in Malaysia for Bridges Gives Back 2021
The Befrienders KL is a non-profit organisation with the mission of alleviating distress and reducing the risk of suicide in Malaysia. To achieve this, trained volunteers offer free, confidential, and non-judgemental emotional support to anyone who calls their 24-hour telephone helpline (03-76272929) regardless of his/ her race, age, gender, or religion. In addition to organising talks and workshops to educate the public on mental health and suicide prevention, they also run 'Healing Connections', a programme whose objective is to provide emotional support to those who have lost a friend or family member to suicide.
For more information, please visit www.befrienders.org.my/